Privacy Policy

Last updated: March 26, 2026

The African In Us Boutique operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). The African In Us Boutique is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.

Personal Information We Collect or Process

"Personal information" refers to information that identifies or can reasonably be linked to you or another person. It does not include anonymous or de-identified information. Depending on how you interact with the Services and your location, we may collect:

  • Contact details: Name, address, billing/shipping address, phone number, email.
  • Financial information: Credit/debit card details, financial account numbers, transaction details, payment confirmations.
  • Account information: Username, password, security questions, preferences, and settings.
  • Transaction information: Items viewed, added to cart/wishlist, purchased, returned, exchanged, or canceled.
  • Communications with us: Information included in support inquiries or messages.
  • Device information: Device type, browser, network, IP address, and unique identifiers.
  • Usage information: How you interact with or navigate the Services.

How We Collect Personal Information

  • Directly from you: When creating an account, using the Services, communicating with us, or providing information.
  • Automatically through the Services: Through devices, cookies, and similar technologies.
  • From service providers: Who help enable our technology and process information on our behalf.
  • From partners or third parties: In certain circumstances, as permitted by law.

How We Use Your Personal Information

We may use personal information to:

  • Provide and improve Services: Process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns/exchanges, post reviews, and create a tailored shopping experience.
  • Marketing and advertising: Send promotional communications via email, text, or postal mail, and show personalized ads.
  • Security and fraud prevention: Authenticate accounts, detect fraud, protect public safety, and maintain a secure shopping environment.
  • Customer communication: Respond to inquiries and provide support.
  • Legal reasons: Comply with laws, respond to legal processes, enforce terms of service, and protect rights.

Children’s Data

Since The African In Us Boutique sells children’s clothing, we may collect personal information about children for the purpose of fulfilling orders or providing Services. We take privacy seriously and only collect necessary information to provide our Services safely.

Parents or guardians may request access to, correction of, or deletion of their child’s information by contacting us using the details below. As of the effective date, we do not knowingly share or sell personal information of individuals under 16, except as necessary to provide our Services.

How We Disclose Personal Information

We may share personal information:

  • With Shopify, vendors, and third parties providing services such as payment processing, fulfillment, IT management, and customer support.
  • With marketing partners for promotional purposes, in compliance with applicable law.
  • With your consent or at your direction, including social media or shipping.
  • With affiliates or within our corporate group.
  • In connection with legal obligations, business transactions, or to protect our rights and Services.

Security and Retention

No security system is perfect. We cannot guarantee complete security of your information in transit. Personal information is retained as long as necessary to provide Services, maintain accounts, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights

Depending on your location, you may have rights including:

  • Accessing your personal information.
  • Requesting deletion or correction.
  • Receiving a portable copy of your data.
  • Opting out of sale or targeted advertising.
  • Managing email communication preferences.

Requests can be made via the contact details below. We do not discriminate for exercising these rights.

International Transfers

We may store, process, or transfer personal information outside your country. Transfers from the European Economic Area or US,UK rely on recognized mechanisms, such as Standard Contractual Clauses, unless otherwise legally permitted.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. The "Last Updated" date will indicate when changes occur.

Contact Us

For questions, concerns, or requests regarding your personal information or this Privacy Policy, contact us at:

The African In Us Boutique
Website: https://theafricaninus.com
Email: [Toyatouch@yahoo.com]